On September 7, the 2024 Global Nicotine Pouch Industry Summit Forum was successfully concluded at the ANTY EXPO in Kuala Lumpur. This forum is the world's first international symposium on the entire industry chain of nicotine pouches. It invited entrepreneurs, experts, media, associations and other representatives from different countries to discuss the development and future trends of nicotine pouches and promote the high-quality development of the industry under compliance.

The forum was held against the backdrop of the rapid growth of the global nicotine pouch market. According to the 2023 World Tobacco Development Report published by Oriental Tobacco News, nicotine pouches will continue to grow rapidly in 2023, with sales increasing by 43.5% year-on-year to 15.51 billion pouches and sales revenue increasing by 61.1% year-on-year to US$7.86 billion. Nicotine pouches have grown into a new branch of new tobacco products in the world.

The forum guests predicted that nicotine bags will continue to be popular and grow rapidly in the next two years, moving towards functional diversification and marketing diversification, and regulations in various markets around the world will gradually be implemented.

Participants pointed out that nicotine bags are continuing to grow, spreading from the European and American markets to emerging markets around the world, and will form a pattern of three major categories of HTP+EVP+OND. In the future, it will lead to stricter supervision. There is still a long way to go in technological research and development, and it is urgent to combat illegal trade.

On-site experts analyzed the health risks and safety of nicotine pouches using a SWOT approach, pointing out that compared with traditional cigarettes, nicotine pouches do not release harmful smoke, but at the same time may have the risk of nicotine addiction, and may have side effects such as gum irritation or hiccups. Under appropriate circumstances, they can be used as a smoking cessation tool. For non-smokers or minors, there is a risk of developing continued nicotine dependence, and the long-term health effects are still unclear.

The founder of nicotine pouch brand said that the global nicotine pouch market is expected to reach US$3 billion in 2023, and the compound annual growth rate of the nicotine pouch market is expected to be 34.0% from 2024 to 2030. At present, menthol and fruit-flavored nicotine pouches are the most popular, and the packaging will develop in the direction of environmental protection, child protection, and flexible packaging.

The successful holding of this conference is an important event for the global nicotine pouch industry. All parties participating in the conference expressed that they will continue to work together to promote the high-quality development of the industry under compliance.